Your Own Marketing Department was founded in 2015 by Sandra Hamilton Rodenas.

Sandra has enjoyed a very diverse and successful career in marketing and advertising. Upon graduating magna cum laude with a B.A. in Business Marketing, she joined the staff at KFVS12 as Marketing Manager for Media Sales. In this role, Sandra was responsible for research, special projects, and educating the sales team on industry trends, Nielsen reports, Scarborough data, competitive data, and other research. She was instrumental in creating a sales narrative for local, regional, and national brands.

Subsequent to her two-year tenure as Marketing Manager, Sandra was promoted to sales, where she served as Account Executive for eight years.  Sandra facilitated marketing and advertising for a diverse clientele including:

• Local Automotive
• Regional Automotive
• Retail Furniture
• Pharmacies
• Physicians
• Regional Hospitals
• Banks
• Home Improvement
• and more

In September 2000, Sandra left KFVS12 and launched Innovative Marketing in Missouri to better serve the needs of her clientele.  a full range of services including creative creation, copywriting, tv, radio, print advertising, and direct mail.  She also facilitated research, and developed and executed comprehensive marketing strategies for businesses in Missouri, Illinois, Louisiana, Texas, Colorado, Alabama, Oklahoma, California, New Mexico, Georgia, and Mississippi.

Since moving to Missouri in 2004, Sandra completed her MBA and has continued her professional development by expanding her education and experience in digital marketing.  She has worked for national digital marketing companies including AOL and ReachLocal.

An entrepreneur at heart, Sandra launched Your Own Marketing Department in 2015 to provide strategic marketing services for local businesses in Maryland, Delaware, and DC.

Sandra brings together all of her experience and knowledge to create strategic and tactical marketing plans for clients and helps them build a robust and effective online presence.