Hiring an SEO Specialist May Help Your Site
Does your search engine strategy need a boost for the new year? If you’re devoting time and money to SEO but you’re not meeting your business goals, a reset may be in order. Consider these seven tips for boosting your online traffic and keeping your audience engaged.
Go Deeper With CRM Data
Basic website analytics fall short when it comes to revealing information about individual customers and how they found you. An SEO specialist can help you link data from SalesForce or another CRM platform to glean deeper insight into your leads and sales.
Stay up to Date
Remember that Google+ page you created and then promptly forgot? When prospects inevitably visit, they may not like what they see. Keep content and contact information current, or consider shuttering accounts.
AMP up Your Site
If your customers aren’t yet seeing Google’s Accelerated Mobile Pages — known as AMP — they probably will be soon. When users search on their smartphones, they can choose among a carousel of compatible pages; clicking instantly loads the selected content. You can create your own AMPs or use the WordPress plugin.
Give Credit Where It’s Due
When a prospect has found you through multiple touchpoints — social media, website, print ads and others — how do you credit the right marketing channel? An SEO professional can help you set up an effective attribution model.
Provide Valuable Content
Getting traffic to your site won’t matter if your content fails to impress. Spend some time in 2017 ensuring that you offer value to visitors with timely, relevant content that addresses popular topics in your niche.
Remember Related Keywords
You’re probably optimizing your site for an important keyword phrase, but don’t overlook related keywords. Use the Google AdWords Keyword Planner to help spark ideas.
Measure Your Success
What’s the ROI of your SEO? If you aren’t sure, it’s time to implement better tracking and reporting for your online presence. An SEO specialist can help you create reports that let you gauge the success of your search marketing efforts.
By implementing these seven tips, you can shift your search marketing into overdrive for 2017.
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