Have you evaluated your marketing strategy recently? As your business evolves so should your strategy.  It’s the thought process that comes before the planning stage.

We recommend re-visiting your marketing strategy frequently and at a minimum annually.  Take into account shifting changes in the marketplace, economy, and business objectives, and update the strategy accordingly.

We can help you define and articulate your strategy to ensure you have the foundation in place for success.

Market Research

Looking to expand into new markets or craft a strategy to extend your penetration of existing markets?  Using primary and secondary research with both qualitative and quantitative data, we focus on:

• Evaluating Market Trends
• Market Segmentation
• SWOT Analysis
• Competitor Analysis
• Product/Service Research
• Customer Analysis

Marketing Plan

If you do not have a well-defined strategy and subsequently a succinct plan to capture new and retain existing customers; we can help! Your Own Marketing Department utilizes a multi-prong approach for plan development.  The process begins with an analysis of your business’s current situation; short-term goals; long-term goals; the competitive environment; and opportunity analysis.

We develop a detailed comprehensive strategic marketing plan including tactical elements and measurable objectives.  But that’s not all!  We provide the intelligence and skills you need to execute your marketing plan; thus, enabling you to focus on the other aspects of growing your business.