Marketing Strategy

What is your Marketing Strategy? 

Have you evaluated your marketing strategy recently? As your business evolves so should your strategy.  It’s the thought process that comes before the planning stage.

We recommend to our clients that at the minimum on a yearly basis we re-visit the strategy and update according to current business goals.  We can help you define and articulate your strategy to ensure you have the foundation in place for success.

Market Research

Looking to expand into new markets or craft a strategy to extend your penetration of existing markets?  Using primary and secondary research with both qualitative and quantitative data, we focus on:

  • Evaluating Market Trends
  • Market Segmentation
  • SWOT Analysis
  • Competitor Analysis
  • Product Research
  • Customer Analysis

Marketing Plan

If you do not have a succinct plan to capture new and retain existing customers; we can help! Your Own Marketing Department utilizes a multi-prong approach for plan development.  The process begins with an analysis of your business’s current situation; short-term goals; long-term goals; the competitive environment; and an opportunity analysis.

We craft a comprehensive strategic marketing plan including tactical elements.  But that’s not all!  We provide the intelligence and skills you need to execute your marketing plan; thus, enabling you to focus on the other aspects of growing your business.